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7 Exporter / Retailer (Fig 5) • Is it made in Kashmir or elsewhere?
• Exporter: Sends the Sozni products to foreign • Does it have a GI tag (Geographical Indication)?
markets.
• Can you show a certificate of authenticity?
• Retailer: Sells through physical stores (boutiques, 2 Material and fabric
craft emporiums) or online (Amazon, FabIndia,
Jaypore, etc.). • What is the base material — Pashmina, wool, silk,
or cotton?
• Adds markup: 2–5x the cost price
• Is the pashmina pure or blended?
8 Dealer: A person whose business is buying and selling
things • Is this shawl made from hand-spun or machine-
spun yarn?
Fig 5
• How should I care/wash this fabric?
3 Embroidery details
• Is the embroidery done by hand or machine?
• How many days/months did it take to make this
shawl?
• What kind of Sozni stitches or motifs are used
(e.g., Chinar, Jaal, Buta)?
• Is the embroidery done on one side or both sides?
4 Artisan information
• Who made this shawl? Is the artisan’s name
known?
• Is the artisan part of a cooperative or self-help
group?
• Does any portion of the price go directly to the
artisan?
5 Design and uniqueness
• Is this shawl one of a kind, or is it mass-produced?
• Are the designs traditional or contemporary?
9 Customer (Domestic or International) (Fig 6)
• Are there customizable options?
• Buys from: Retail shops, exhibitions, websites,
or directly from artisan fairs. 6 Price and value
• Pays for: • Why does this shawl cost this much?
- Craftsmanship • How is the price determined based on material,
design, or artisan labor?
- Brand name
• Are there cheaper alternatives with similar
- Packaging and marketing designs?
Fig 6 7 Sustainability and ethical production
• Is this product made using eco-friendly dyes or
processes?
• Do the artisans receive fair wages?
• Is your supply chain transparent?
8 After-sale support
• Do you offer returns or exchanges?
• Can I get certification or written care instructions?
Customer questionnaire for Sozni Shawls • Do you provide repair or re-embroidery services?
1 Authenticity and Origin
• Is this a handmade Sozni shawl?
54 H & C: Hand Embroidery Artisan : (NSQF - 2024) R.T. Ex.No 1.9.52-58
